Spectrum Brand Exploration
Spectrum changed their corporate identity and we were given a change to do some design exploration and experimentation. This opened the gates for some work that stepped outside the “triangle” and to try something new.
My Role: Associate Creative Director and Art Director
Brand Expression: Billboard
An experimentation with the new glowing triangle, lifestyle images, light textures, and product shots gave us an interesting layout that was bold, clean, and easy to read.
Brand Expression: Poster Concepts
A fun opportunity to continue design exploration with the glowing triangles, color exploration, and image selection that produced clean and interesting layouts.
