Capital One Black History Month Concepts
Capital One needed some concepts for 2025 Black History Month, so we developed a couple different concepts to see which one had the most impactful creative. Work included Instagram stories, web banners, and digital screens.
My Role: Art Director
Black History Month: Frames
A series of half circles created a frame around our subject through negative space. This highlights the person and adds visual interest to the space.
Black History Month: Everyday People
Using multiple wide shots of people working and simple brand-colored separators, we showed a wide-range of successful professionals.
Black History Month: Standing Tall
A singular person breaks out of the frame to show that they are rising above. The background pulls in African patterns to celebrate the culture.
