BMW M5 Launch

With the launch of the newly redesigns BMW M5, our team was given the opportunity to create a couple email touches that were intended to engage prospective customers.

My Role: Art Direction

M5 Test drive sign up

Challenge:

We needed to find a way to increase interest in the newly redesigned BMW M5. The launch marked the first time an M5 used an AWD, twin turbo V8 hybrid system from their XM SUV, so we knew skepticism was going to be a reality.

Solution:

We created a simple, clean, and sporty email that cut through fluff and got straight to the point: M stands for performance. The work took easy-to-digest copy paired with engaging imagery to create a cohesive layout.

Results:

Test drive registrations took a jump upwards with people who wanted to experience what the new M technology and vehilces were all about.