Ronald McDonald House
When the opportunity to pitch to the Ronald McDonald House arose, I was tapped on the shoulder to put together some samples to show how their branding could be used in multiple mediums. After brainstorming, we landed on a “family first” approach to the work that would drive tone and design across the board.
The primary goal of the pitch was to get more people signed up as repeat donators.
My Role: Art/Creative Direction
Poster Design
A fresh and minimalistic approach to the RMH branding and their tone of voice laid out into posters for various locations.
Email Communications
We did a series of email communications that would let users know that their support makes a real difference in keeping families together and healthy.
Donating Member Account Portal
With us knowing the user audiences, we took those data and created a simple portal for a person to view, manage, and communicate with RMH. We also created a modal window that was to be displayed on the RMH chapter site (specific to regions) that would prompt people to opt in to communications.
